brand activations

Brand events and promos*

If you're creating a brand activation, you have one job: be memorable. Whether it's a drinks event, a product launch, a festival presence, or an immersive brand experience, the design has to cut through the noise and give people something to talk about, photograph, and share.

Rough designs brand activations that deliver impact and commercial return, not just Instagram moments.

  • Drinks events and brand activations for spirits, beer, and beverage brands are a core part of what we do. The challenge is translating a brand that usually lives on a label into a three-dimensional space that people walk through, interact with, and remember.

    For drinks event design, we handle the full scope: translating brand guidelines into spatial design, materials, lighting, layout, and atmosphere that feel unmistakably on-brand without relying on logo placement. Creating bar and service environments that handle throughput, thirsty crowds don't queue patiently. Designing for photography, because every guest is a content creator. Coordinating with fabricators, AV suppliers, lighting technicians, and event teams. On-site presence during install and live operation.

    Whether it's a whisky tasting, a gin launch, a festival bar, or a brand experience pop-up, the design has to serve the brand AND the crowd.

  • The best brand activation design is built for reality, not just the render:

    Installable quickly (often overnight): visually arresting from a distance, creating content moments throughout the space.

    Handles throughput without queues: capacity management designed in from the start, not retrofitted.

    Packs down efficiently: modular systems that reduce build and strike costs for recurring activations.

    For brands running multiple activations across the year, we develop modular experiential design systems that adapt to different venues and events while maintaining brand consistency. This reduces design and build costs for each iteration — the framework is fixed, the expression changes.

  • Based in Edinburgh, we design brand activations across Glasgow, Scotland, and the UK. Scotland's events calendar, Edinburgh Festival, whisky festivals, food and drink events, brand launches, creates consistent demand for well-designed experiential spaces.

    As a brand activation designer based in Edinburgh, we know the local venues, the fabricators, and the event infrastructure. For brand activation Glasgow projects or experiential design Scotland briefs further afield, we bring the same approach, we're used to working on compressed timelines in unfamiliar venues.

    We work direct-to-brand and as an experiential design partner for agencies. Whether you need a brand activation designer for a single event or an ongoing experiential design relationship, the process is the same.

who we work with

Brand teams running experiential campaigns and product launches. Agencies needing an experiential designer and delivery partner for physical activations.

Drinks brands and FMCG companies building brand experience spaces. Events companies looking for design-led spatial thinking. Hospitality operators who want their venue to function as a permanent brand activation.

previous project partners
  • Absolut
  • Bacardi
  • Coca-Cola
  • Diageo
  • Havana Club
  • Heineken

sponsorship
and brand
placements*

Frequently Asked Questions*

  • Depends on scope, but we're built for pace, compressed timelines are core to brand activation design. We've delivered experiential design projects from brief to install in as little as four weeks. Most brand activations run on 6-12 week timelines.

  • Both. We work as an experiential designer and delivery partner for agencies, or directly with brand teams. The process is the same either way, we bring commercial interior design thinking to experiential spaces.

  • Yes. We design to what can be built, then stay involved through fabrication and on-site install. Brand activation design that exists only in a render is worthless, we don't hand over a drawing pack and disappear.

  • It varies with scope, scale, and materials. A focused pop-up might be £30-50k all in. A major brand experience space could be £150k+. For recurring activations, modular experiential design systems can reduce per-event costs significantly. We'll give you a realistic range early.

  • Yes. For brands running multiple activations, we develop modular brand activation design systems that adapt to different venues while maintaining consistency, reducing design and build costs for each iteration.